What I need from you at each stage

The projects that go badly almost never fail on the advertising side. They stall because content never arrives, access is half-granted, or enquiries sit unanswered for four days. So here is exactly what is needed from your side, stated up front.

• At the call: what you sell, what it costs, and roughly what a customer is worth over time. That last number decides everything.
• Before the build: partner access to your Business Manager or Google Ads account — never passwords — plus any photos, video or brand assets you already have.
• During the first month: someone who replies to enquiries quickly. Slow replies waste good leads faster than bad targeting does.
• Every month: twenty minutes to read the report and tell me what you are seeing on your end. Closed jobs, time-wasters, phone calls that never showed in the data.

What happens when something goes wrong

It will, at some point. A campaign underperforms, a policy flag lands, a landing page breaks. The commitment is not that it never happens — it is that you hear it from me before you notice it yourself, with what caused it and what I am doing about it in the same message.