Digital marketing blog: notes from real UK & US campaigns
Plain-English guides on Meta ads, Google ads and SEO — written by the person who actually runs the accounts. No fluff, no recycled tips.
Latest articles
Ecommerce SEO Mistakes: 15 Shop Problems and How to Fix Each
Supplier product copy, filter URLs, variants, stock-outs and replatforming: the SEO mistakes online stores make, how to spot each one and how to fix it.
SEE THE FIFTEEN MISTAKES »SEO for Roofers: From the Storm Call to the Signed Re-Roof
How homeowners and businesses find a roofer, the profile categories and checkable credentials that win the quote, and what a roofing firm should fix first.
SEE HOW ROOFERS GET FOUND »
SEOSEO Keywords for Architects by Project, Place and Licensure
Architecture searches grouped by project type, place, licensure and buyer stage, mapped to portfolio pages, with free ways to check demand in your state.
SEE THE KEYWORD GROUPS »
SEOWhite Label SEO Pricing, Margins and Who Owns the Accounts
How UK providers price white label SEO, how to work out your markup and margin, and the NDA, access, VAT and data rules to agree before you resell.
SEE THE PRICING MODELS »
HEALTHCAREDental SEO Keywords by Treatment, NHS Status and Location
Dental searches grouped by treatment, NHS or private care and place, the claims GDC and ASA rules allow, and free ways to check demand for your practice.
SEE THE KEYWORD GROUPS »Reviews for SEO: What Google Says and What Actually Counts
What Google confirms about reviews and local rankings, what the FTC review rule bans, and how to ask for reviews without breaking policy.
SEE WHAT REVIEWS DO »Best Dental SEO Companies: Reading the Lists Before You Pick
How to judge the ranked lists, what the GDC, ASA and CMA rules mean for dental marketing, and the questions to ask before you sign.
SEE HOW TO JUDGE THEM »
TRADESSEO Keywords for Electricians: The Searches That Book Jobs
Electrician searches grouped by the job they book, the page each group needs, the proof customers check, and free ways to find the searches for your own town.
SEE THE KEYWORD MAP »
TRADESSEO for Bathroom Fitters: Winning Local Refits From Google
A refit is researched for weeks before anyone rings. The Business Profile, the gallery, reviews and credentials that decide who gets the home visit, and what SEO honestly costs.
SEE HOW REFITS ARE WON »
HEALTHCAREMedical SEO Leads: Counting Enquiries Instead of Rankings
A clinic is not paid in positions. What a lead actually is, the four sources that can count one honestly, the health-data rules that limit the analytics, and the numbers to take off page one of the report.
SEE THE FOUR SOURCES »
TRADESSEO for Gas and Heating Engineers: Not the Same as Plumbing
Most advice for this trade is plumbing advice with the word swapped. Four things genuinely differ — the registration, two buying modes, a steep season, and an annual job nobody markets.
SEE THE FOUR »
HEALTHCARESEO Tools for Medical Practices: Which Ones Earn Their Fee
For a single-location practice the honest answer is close to nothing. What each category of tool really does, when it stops being optional, and the compliance question to ask before any of it.
CHECK THE LIST »
LOCAL SEOEmergency Search Intent: Why Ranking Alone Does Not Win It
An urgent search is decided in about thirty seconds, on a screen your organic listing may never reach. What actually wins the call, in the order worth fixing it.
READ THE ORDER »
PAID SOCIALTesting Ad Creative: How to Tell If Humour Actually Works
Tone usually gets decided by whoever is most senior in the room. It is one of the few creative questions you can settle with evidence instead — if you agree the number first.
RUN THE TEST »
CONTENTAI-Written Content: What It Actually Does to Your Rankings
Google does not ban AI content. It bans something these tools make very easy to do at scale. What the spam policy actually says, and what genuinely gets a site demoted.
READ THE POLICY »
DIAGNOSTICWhy Isn’t My Dental Website Ranking?
“Not ranking” hides two different faults: a site Google cannot see, and one it sees and ranks below everyone else. Five checks, in order, and the first three are free.
RUN THE CHECKS »
PRICINGWhat Does PPC Management Cost?
Percentage of spend, retainers, build fees, hourly and performance deals — what each model pays the agency to do, what Google already requires them to tell you, and who owns your account.
READ THE BREAKDOWN »
EXPLAINERWhat Does an SEO Audit Include?
What is actually inside an audit, what the tools behind it can and cannot see, and how to judge the report once it lands.
SEE WHAT IS INSIDE »
FREE PDFFree SEO Checklist: 75 Checks You Can Run Yourself
Seventy-five checks across eight areas of your website. Every one tells you how to check it with free tools and what counts as a pass. Fourteen pages, no score, nothing to buy.
GET THE PDF »
SEOSEO Agency Lancashire: Get Found Where Your Buyers Search
How SEO works for a Lancashire business: county terms sitting above town clusters for Preston, Blackburn, Burnley and Blackpool, how the map pack is won, the pages that earn enquiries, and what the first ninety days look like.
READ MORE »
SEOSEO Company Walsall: Calls From Your Town, Not Just Clicks
Walsall SEO that brings calls from your own town: how the three local results are decided, which two of those factors you can actually change, the pages that turn a visit into a call, and a ninety-day plan.
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GOOGLE ADSPPC Agency Lancashire: Google Ads Run by One Specialist
Google Ads for a Lancashire business: the eight places a local budget leaks, how the account should be structured, tracking built before any traffic is bought, and reporting that counts enquiries instead of clicks.
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SEOSEO for Construction Companies: Better Leads, Fewer Chases
Six very different buyers search for a construction company and each one types something different. The sector pages, project pages and trade links that win work instead of chasing it, sector by sector.
READ MORE »
SEOSEO for Architects: Rank for the Projects You Want to Win
The five searches a client makes on the way to an enquiry, the anatomy of a project page that actually ranks, and the local and planning content that wins extensions, new builds and fit-outs.
READ MORE »
SEOWordPress SEO Services: Speed, Structure and Rankings
The WordPress SEO stack layer by layer, from hosting and theme through plugins, on-page and schema to content and authority, plus the speed checklist that fixes most slow WordPress and WooCommerce sites.
READ MORE »
SEOSEO Consulting Services: One Specialist, Strategy to Results
What an SEO consultant actually delivers each month, the three engagement models compared side by side, and how to work out which one your business needs before you sign anything.
READ MORE »
SEOInternational SEO Services: Rank in Every Country You Sell To
Four ways to structure a multi-country site compared, hreflang done properly, localisation that goes past translation, and links earned per market, with reporting split country by country.
READ MORE »
SEOAI SEO Agency: GEO, AEO and AI Search Visibility
GEO, AEO and AI search visibility explained without the jargon: how to check whether AI answers name your business, what actually moves that, and how it sits alongside ordinary SEO.
READ MORE »
SEOSEO Agency Kent: Local Search for Kent Businesses
SEO for Kent businesses from Maidstone through Medway to East Kent: local SEO and the map pack, technical fixes, the town and service pages that rank, and published prices.
READ MORE »
SEOSEO Services in Knutsford and Across Cheshire
Local SEO across Knutsford and Cheshire, taking in Wilmslow, Altrincham, Macclesfield and Northwich: Google Business Profile, reviews, the map pack and the pages that bring enquiries.
READ MORE »
SEOAI Visibility Scan: Is Your Business Showing in AI Answers?
How to check whether AI answers mention, cite or recommend your business: the prompts to test, how to score mentions, citations and share of voice, the five common findings and the fixes in priority order.
READ MORE »
SEOPlumbing SEO Keywords: The Full List for Plumbers by Intent
The full plumbing keyword list by service, intent and town: emergency, boiler, drains, leaks, bathrooms, commercial, question and cost keywords, Google Ads negatives, a page map and a top 100.
READ MORE »
SEOExpert SEO Services: One Specialist, the Whole Job, Technical to Local
What expert SEO services should include, how the work runs month by month, what it costs in pounds and dollars, and how one specialist compares with an agency, a freelancer or an in-house hire.
READ MORE »
SEODigital Marketing Agency for Kent Businesses: SEO, Google Ads and Meta Ads
SEO, Google Ads, Meta Ads and landing pages for businesses across Kent, which channel fits which business, the towns and industries covered, published prices and how to choose an agency.
READ MORE »
SEOSEO Audit Consultant: A Full Website Audit With a Fix List You Can Act On
What an independent SEO audit covers, how the process runs, what the report contains, what an audit costs in the UK and US, the checklist used, and what happens in the 90 days after the report.
READ MORE »
SEOSEO Service Cost: Prices Per Month, Per Hour and Per Project
What SEO services cost in the UK per month, per hour, per project and per service, how agencies build a quote, a calculator you can run yourself, and what the cheap packages really buy.
READ MORE »
SEOLocal SEO Cost: What Local SEO Costs Per Month and Per Hour
What local SEO costs in the UK per month, per hour and per package, what each tier includes, multi-location pricing, a calculator, and whether the money comes back as calls.
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SEOSEO for Locksmiths: Locksmith SEO That Wins the Emergency Call
How locksmiths get found on Google: the map pack, the verification rules the trade faces, the emergency and service pages, reviews, costs, and how SEO compares with lead platforms and ads.
READ MORE »
GOOGLE ADSGoogle Agentic Commerce Update: What Retailers Need to Know
What Google announced on 16 September 2026: AI performance insights, Business Agent in YouTube ads, UCP checkout updates and feed tips, who can use them, and what UK and US retailers should do before the peak.
READ MORE »
SEOSEO for Electricians: Electrician SEO That Brings the Phone Calls
How electricians get found on Google: the map pack, the service and location pages, reviews, costs, and how SEO compares with lead platforms and Google Ads for the trade.
READ MORE »
SEOSEO Company Reviews: How to Read Them Before You Sign Anything
What a genuine review looks like, the patterns that give farmed reviews away, how to read an agency's own case studies, and the questions no review can answer.
READ MORE »
SEOAI Overviews and SEO: How to Keep Clicks When Google Answers
Which searches actually lose clicks to AI Overviews, which do not, how to measure it in Search Console, and what still earns the visit when Google answers first.
READ MORE »
GOOGLE ADSAds in AI Overviews: What Happens to Shopping Ad CTR Now
Ads in AI Overviews and AI Mode: what Google changed, examples of Shopping ad CTR rising while impressions fall, and how to use the numbers that still work.
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SEOCommon SEO Mistakes: 10 Errors That Quietly Kill Your Leads
Ten mistakes found in real UK audits, ordered by what they cost in lost enquiries rather than rankings, with the fix for each and the order to tackle them.
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⚡GOOGLE ADSPPC Management in Australia
What PPC management covers, what it costs in Australia, and how Google Ads is actually run — audits, conversion tracking, bidding and reporting.
READ MORE »
⚡SEOSEO cost by business size: what UK businesses pay
Honest UK prices by business size and provider, what each budget actually buys, the red flags — and exactly what I charge.
READ MORE »
⚡SEOWhat plumber SEO actually costs in the UK
Honest UK market rates, the parts you can genuinely do for free, how it compares with paid lead platforms — and the warning signs that should make you walk away.
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⚡META ADSFacebook Ad Costs in the UK
What a small UK budget really buys, shown with a real £25 campaign — the honest factors that set your cost and the starting budgets that make sense.
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⚡STRATEGYBoost Button vs Real Campaigns
The blue Boost button is the most expensive shortcut on Facebook. What it quietly skips, when it’s fine, and how to switch to campaigns that convert.
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⚡SEOHow Long SEO Takes
Honest month-by-month timelines for UK businesses — what moves in 1, 3 and 6 months, and the red flags when someone promises page one fast.
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⚡PROCESSHow I Work: 4 Steps From Call to Report
Four clear steps from first call to weekly reporting — scope in writing, advance payment, partner access only, honest updates.
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⚡BUDGETHow Much Should You Spend on Facebook Ads?
Work out what you can afford to pay for a customer in three simple numbers — before anyone quotes you. Honest UK and US budget ranges.
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⚡HONESTY4 Marketing Promises I Refuse to Make
Four things I won’t say to win the job — no guaranteed numbers, no password requests, no hidden bad weeks.
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